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Crafting premium signage across Riyadh.

We combine creative design, fabrication skill and on-site installation experience to deliver signage that feels professional and lasts longer.

Riyadh skyline – Our Story
Our Story

A signage partner for brands that care about details.

Al-Qalam Al-Sayyal — Fluid Pen Advertising supports shops, offices, restaurants and commercial spaces with complete sign board solutions. We focus on clean design, accurate production, professional installation and strong visual impact.

Our work covers illuminated and non-illuminated signage, cladding, wall branding, address signage and custom fabrication.

Leadership

A Message from Our CEO

Mahboob Ul Rahman – CEO, Fluid Pen Advertising
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At Fluid Pen Advertising, we believe that a great sign is more than a name on a wall — it is the first conversation a brand has with the world. Every project we take on, from a small shop fascia to a large commercial facade, is handled with the same precision, creativity and commitment to quality that our clients deserve. We have built this company on honest work, strong relationships and the belief that visual excellence should be accessible to every business in Saudi Arabia. Our team takes pride not just in what we make, but in how we make it — with care, professionalism and a genuine passion for the craft of signage.

Mahboob Ul Rahman

Chief Executive Officer — Fluid Pen Advertising

Direction & Purpose

Vision & Mission

Our Vision – Looking to the horizon

Where We're Headed

To become the most trusted signage and advertising partner in Saudi Arabia — known for delivering visual identities that elevate brands, define spaces and leave lasting impressions across every street, storefront and commercial environment.

Our Mission – Precision on target

How We Deliver

To craft premium signage solutions — from design through fabrication to installation — with precision, reliability and creative excellence. We serve every client with clear communication, honest timelines and craftsmanship that speaks for itself.

Values

What guides every project.

Quality First

We choose durable materials and clean finishing standards for long-term performance.

Design Clarity

Every sign is planned for readability, proportion, brand consistency and street visibility.

Reliable Execution

From measurements to installation, our process is practical, careful and deadline-focused.

Let your storefront speak with confidence.

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